In late 2020, we had a request to supply some labels to a third party, Ivison Florists, not unusual, however Ivison`s were unaware that we were to supply. The request was via Melbourne Coffee shop, as part of a "pay it forward" initiative.
The challenge for us, to provide labels that would capture the essence of Hannah and her Ivison brand.... all without speaking to her.
The first step was to gain the artwork, this a little easier as our partners at Whitelodge Promotions had just supplied some Ivison tote bags and kindly allowed us to use the design. Next a material that would fit, we went for the Herma "grass" paper, something we felt that would fit with the Ivison brand and look, while providing a "green" option, apt for a florist.
The end result was met with approval from all parties and was a job that give us a little diversion from the "norm".